Forever Padel Bordeaux: One Year of Club Growth

One year after opening, Forever Padel in Canéjan has established itself as a key venue in the greater Bordeaux area. The club launched on April 29, 2025 with the ambition to offer far more than simple court bookings. The first year shows that the model works: the venue combines sporting quality, clear organization, and an atmosphere that appeals to recreational players and ambitious competitors alike. In a region where padel continues to grow rapidly, this sends a strong signal for professionally managed club structures.

A clear idea behind the project

Forever Padel was founded by Matthieu Cales and Mickael Guillaume. From day one, both approached the club with a long-term perspective rather than a short-lived event concept. Their goal was to build a premium environment where training, competition, and community can work side by side. Instead of defining success only through high court occupancy, the venue focuses on a complete experience: reliable processes, well-aligned services, and infrastructure that supports daily practice for different performance levels.

Modern infrastructure as the foundation

The facility data underlines this strategy. Across 2,500 square meters of indoor space, the club operates seven indoor courts, including a central court designed for events and competitions. The setup is complemented by social areas, a clubhouse zone, and food services. This creates an environment where padel is not only played but also lived as a social sport. For many members and guests, this blend of functionality and comfort is a key reason to come back on a regular basis.

Why indoor capacity matters

In southwestern France, multiple indoor courts ensure predictable operations throughout all seasons. Training sessions, league play, and open games can be organized consistently without frequent weather disruption. For a club serving both recreational and competition-oriented players, that reliability is essential. It improves booking stability and strengthens player loyalty to the venue over time.

Services for different player profiles

Forever Padel is deliberately designed for several target groups. Recreational players benefit from flexible slots and accessible formats, while advanced players gain from structured coaching and regular support. The balance between free play and guided sessions is especially important. It creates a development pathway where beginners quickly build confidence and experienced players refine tactical and technical skills. This approach strengthens internal club dynamics because groups are connected instead of separated.

Padel school and youth development

A dedicated padel school was launched during the first operating year. With this move, the club responds to increasing demand from young players and families in the Bordeaux region. Starting youth work early is strategically important: clubs that establish junior structures quickly build long-term culture and secure sporting development over years. At the same time, the program increases local visibility because parents, coaches, and young athletes experience the venue as a reliable partner in everyday life.

B2B focus through the Forever Business Club

Alongside regular play, the corporate segment has also been expanded. With seminar formats, team days, and networking events, Forever Padel addresses companies looking to combine sporting activity with a professional setting. The Forever Business Club functions as a bridge between sport, regional business, and community building. These formats increase occupancy outside classic peak times and broaden the role of the club beyond a pure training location.

Anniversary campaign with sporting value

For its first anniversary, the club launched a giveaway in cooperation with the brand Pallap and sports director Benjamin Grué. The prizes are clearly aligned with the padel audience: individual coaching sessions, a coached match session plus a monthly membership, tickets for the Bordeaux P2 quarterfinals, and a premium racket. This allows the club to use the occasion not only for visibility but also to activate existing and new player groups.

• 3 individual one-hour lessons with Benjamin Grué
• 1 coached 90-minute session plus one monthly membership
• 5 tickets for the Bordeaux P2 quarterfinals
• 1 Pallap Power Pro racket

Positioning in the regional padel market

The development of Forever Padel illustrates how club models can differentiate in a growing padel ecosystem. The decisive factor is not only the number of courts but the quality of the full structure: reliable training pathways, strong social experience, youth programs, and clear community formats. In Canéjan, this model became visible within twelve months. For the greater Bordeaux area, it indicates that professionally managed clubs are taking a central role in the sustainable expansion of the sport.