Padel Nuestro grows: Barcelona flagship and France

Padel Nuestro is accelerating its European expansion at a clear pace. After opening a new flagship store in Barcelona, the padel equipment specialist has reaffirmed its ambitions on the French market, where additional locations are already under review. The company is positioning itself as one of the key players in the growing retail segment around racket sports – with a concept that combines advice, product range and in-store experience.

Flagship store in the heart of Barcelona

Since May, Padel Nuestro has been welcoming players to a new reference store at Carrer Rosselló 257, between Passeig de Gràcia and Rambla de Catalunya in central Barcelona. The site sits in one of the Catalan capital's busiest districts and offers maximum visibility for a brand that wants to be physically present where the padel community moves every day.

Barcelona ranks among Spain's padel strongholds. Demand for specialised equipment, expert advice and brand experiences has been growing for years. With the Rosselló flagship, Padel Nuestro closes a gap in the city centre and sends a clear signal: the sport is not just a trend but an established part of local sporting culture.

Two floors and 300 square metres of experience

The new store spans two floors and around 300 square metres of retail and experience space. The concept goes well beyond a conventional sports shop. Padel Nuestro aims to create a place where players discover new products, test rackets and receive guidance from specialised staff.

The upper floor focuses on rackets, apparel and accessories. Brands get clearly structured areas so visitors can compare different models directly. The ground floor houses a Test Zone for rackets, sections for shoes and bags, and spaces for product launches and events. The goal is to support purchase decisions through real playing feel and technical expertise.

What the store offers

• Upper floor: rackets, clothing and accessories from leading brands
• Ground floor: Test Zone, shoes and padel bags
• Advice from specialised padel experts on site
• Event spaces for product launches and community meet-ups

Agustín Tapia thrills at the opening

The official opening celebration in June became a highlight for the local scene. Agustín Tapia, currently world number one and a NOX player, drew more than 300 visitors to the boutique. The Argentine was at the centre of an evening with cocktails, live music and numerous guests from sport, retail and federation circles.

Felipe Ródenas, president of the Catalan Padel Federation, was also present. For María Victoria Castillo, General Manager of Padel Nuestro, the event underlines the brand's ambition to get closer to players: Barcelona is a city with a strong passion for racket sports, and with the flagship they are opening not just a shop but a space for advice, innovation and experience beyond shopping alone.

68 stores worldwide, 29 in Spain

With the Barcelona site, Padel Nuestro now operates 68 boutiques worldwide, 29 of them in Spain. That consolidates its position among the leading international specialists in padel retail. The business model relies on personal advice, a broad range and an experience-driven store concept that works alongside a strong online presence.

Expansion in Spain remains a central pillar of the strategy. At the same time, Padel Nuestro is focusing on markets where the sport is growing particularly fast – and France is at the top of the agenda.

France as the next growth driver

The French presence is already a reality: in Lattes near Montpellier and in Monteux in the Vaucluse, Padel Nuestro runs two stores. Both sites are meant to support the rapid rise of French padel. The French Tennis Federation (FFT) now records more than a thousand courts in the country – a sign that France is among Europe's most dynamic markets.

Against this backdrop, Padel Nuestro is actively seeking further locations to strengthen its presence on French soil. New stores are planned where demand for equipment, advice and brand experience is especially high. For players that means shorter routes to specialised retail – for the brand, a strategic step in one of the continent's most promising padel markets.

Nearly 8,000 products in the catalogue

The growth strategy rests on a range of around 8,000 references. Rackets, shoes, apparel, bags and accessories from leading manufacturers cover almost every need – from beginners to ambitious tournament players. This depth of catalogue is a key lever for serving new markets quickly and filling stores with relevant stock.

Combined with the experience-focused store concept, it creates a retail approach that goes beyond pure product sales. Test zones, brand displays and community events are meant to turn stores into hubs for the scene. That model worked in Barcelona – and is now set to be rolled out to other European regions.

European ambition with a clear focus

Padel Nuestro is pursuing developments in Spain and France in parallel, signalling its will to help shape Europe's padel boom. Further French openings are seen as the next logical step to bring expertise closer to players and grow in one of the continent's most promising markets.

For the industry, one thing is clear: long-term success in padel requires more than an online presence – it needs on-site advice, testing opportunities and brand experience. With the Barcelona flagship, a growing network in France and one of the market's most comprehensive ranges, Padel Nuestro is following exactly that path – accelerating its development at a time when the sport continues to gain momentum across Europe.